Heily Martínez

Heily Martínez is the Director of Sales and Associate Broker of PRIMUS CRE Group, where she leads the firm's entire sales organization and holds the broker-level license that anchors its highest-value transactions. Her mandate is simple and demanding: turn market opportunity into closed business, agent by agent and deal by deal.

A recognized Top Producer, Heily built her reputation on luxury properties and new developments — the segment where presentation, timing, and negotiation leverage decide the outcome. She works fluently with builders, developers, and private buyers, structuring acquisitions that protect price, terms, and long-term value for clients who expect discretion and precision.

As Director of Sales she sets the standard the rest of the team follows: disciplined pipeline management, sharp pricing strategy, and negotiation executed without improvisation. She coaches agents on the floor, reviews live offers, and stays personally involved in the transactions that define the firm's reputation.

Heily embodies the PRIMUS philosophy — that luxury is not a price point but a level of service. Every client relationship she leads is built on transparency, market intelligence, and a commitment to results that outlast the closing table.