The first twelve months
Onboarding into the PRIMUS ecosystem. You inherit a complete tech stack on day one — IDX-powered agent site, CRM with automation, AI-assisted contract drafting. Your time goes to deals, not admin.
INITIALIZING EXPERIENCE
Where top producers
become legendary
PRIMUS CRE Group is not a brokerage. It's the operating system for elite Florida real estate professionals — engineered around your independence, your numbers, your scale.
SCROLL
100%
Residential Commission
90/10
Rental Engine
80/20
Commercial Split
70/30
Business Opportunities
01 · Live Income Engine
Calculate your true earnings
Move the sliders. The model recalculates in real time using PRIMUS's actual commission architecture vs. industry standard splits.
Input Parameters
● LIVE
Annual Volume Closed
$5,000,000.00
Avg. Commission Rate (Side)
2.50%
Transactions per Year
12
Vertical Mix
Compare Against
Annual Projection
LIVE CALCULATIONGross Commission
$125,000
PRE-SPLIT
PRIMUS Take-Home
$118,750
↑ vs market
Industry Standard
$87,500
← typical broker
Annual Differential
+$31,250
+35.7% advantage
02 · The Architecture Difference
Why elite producers leave
Most brokerages optimize for the brokerage. PRIMUS optimizes for the producer. Here's the structural difference.
PRIMUS CRE GROUP
The Operator Model
- ✓100% residential — only a flat transaction fee
- ✓Zero hidden fees — radical pricing transparency
- ✓Full automation stack: HubSpot, Zapier, PRIMUS BackOffice, AI
- ✓Smart lead distribution + your own personalized site
- ✓You build YOUR brand — we power the infrastructure
- ✓Adobe Sign + AI extraction = closings in days, not weeks
- ✓Dual-track training: Residential + Commercial CCIM-ready
- ✓90/10 rental + 70/30 business — four verticals, one platform
03 · Career Trajectory
Your path to scale
A real production model based on PRIMUS-equipped agents. Conservative. Compounding. Engineered.
Y1
Foundation
Y3
Compounding
From producer to operator
Your sphere is repeating. Past clients refer. Marketing is automated. You're now selecting deals — not chasing them. CCIM track unlocks the commercial vertical with substantially higher transaction sizes.
Y5
Legendary
You become the brand
You're closing 7-figure commercial transactions alongside high-end residential. You may be running your own micro-team inside PRIMUS. Your name precedes your call. The brokerage works for you, not the other way around.
03.5 · A week with PRIMUS
The texture of elite production
No gimmicks. No staged numbers. Just what closing at this altitude actually looks like — the rooms you walk into, the contracts you move, the relationships that compound.
03.6 · How deals close at PRIMUS
The anatomy of every closing
Velocity, technology, repeat business, and time you actually own. Four levers that turn a real estate transaction from a sprint into a system — and turn a producer into a compounding asset.
Closings in days
Contract-to-keys cycles compressed by tight escrow choreography, in-house legal review, and a transaction desk that doesn't sleep until the deal funds. Buyers don't lose deals to delays.
Paperless by design
Adobe Sign, AI document extraction, and clause-level redlining wired into every transaction. Disclosures, addenda, and closing packages move at the speed of a click — not a courier.
Repeat business as infrastructure
Past clients become the next pipeline. PRIMUS engineers post-close touchpoints, referral loops, and sphere expansion so your book of business compounds deal after deal.
Hours you can actually bill
A back-office stack that absorbs admin, scheduling, marketing ops, and listing prep. The hours you used to lose to paperwork return to showings, negotiation, and closings.
04 · Compensation Architecture
Transparent by design
Three commission structures, one philosophy: producers keep what they earn. Every fee is disclosed up front. No surprises at year end.
Residential● LIVE
100%
Full Commission
You retain the entire residential commission. Only a transparent transaction fee per closing — no caps, no surprise deductions.
Commercial● 80/20
80/20
Commercial Split
Capped transaction fee structure built for agents scaling commercial production. Higher ticket, better margin.
Rentals● 90/10
90/10
Rental Engine
Industry-leading rental commission structure with a reasonable annual cap. Built for high-velocity producers.
Business● 70/30
70/30
Business Opportunities
Selling existing businesses requires specialized expertise: valuation, NDA management, financials, transition. Higher complexity, higher fee.
05 · Operating Stack
Infrastructure, not software
Every tool in this stack is configured, integrated, and operational on your first day. You don't build it — you inherit it.
Direction · strategy
You don't inherit just tools — you inherit the playbook. Lead routing, deal pipeline, market intel, and a CCIM-aligned training track calibrated to your trajectory before your first closing.
Access · tools
HubSpot, CoStar, IDX MLS, AI-powered contract extraction, Adobe Sign, the proprietary PRIMUS BackOffice — the same operating stack a $100M producer would build, yours from day one. Already wired, already paid.
Status · legacy
You build YOUR brand. PRIMUS is the infrastructure underneath. Your closings carry your name, your story, your equity. We run the engine — you keep the trophy.
06 · Application
Begin your application
Three minutes. Four stages. We review every application personally — no auto-rejection, no algorithm.
1
Identity
Who you are
2
Production
Your numbers
3
Focus
Where you operate
4
Fit
Why PRIMUS
Tell us who you are
Basic identity. We keep it brief.
Your production profile
Honest numbers help us place you in the right tier. There are no wrong answers.
Your specialization
Where do you focus today, and where do you want to grow?
Primary Vertical · Select One
RESIDENTIAL
Single Family / Condo
Buyers, sellers, traditional listings.
COMMERCIAL
Multifamily / Retail / Office
Investment-grade transactions.
LUXURY
High-End Residential
$2M+ residential properties.
RENTAL
Rental Volume Producer
High-velocity rental pipeline.
BUSINESS
Business Opportunities
Selling operating businesses & assets.
One last question
Why PRIMUS — and what would you change about your current brokerage?
Step 01 of 04 · Identity
Why this step
STEP 01
Identity matters
Florida regulations require licensed agent verification. We confirm your DBPR record before any commission discussion — protecting you and your future clients.
This Cohort
2026 · Q2
7 / 12
Slots remaining in the current recruiting cohort. Personally vetted intake.
Average Response
< 48h
From submission to direct call with the Broker-Owner. No automated screening.
Step Into the Future
Join PRIMUS
Today
The brokerage you've been waiting for is not a brokerage. It's an operating system for the next era of Florida real estate.
📞 321 365 5833 · @primuscregroup
PRIMUS
CRE GROUP
CRE GROUP