Understanding True Earnings
A business is only worth what it actually produces for an owner. Before any price discussion, we normalize the financials so buyer and seller are reading the same reality.
- SDE & Add-Backs — Owner salary, one-time costs and personal expenses recast into real cash flow.
- Financial Quality — Tax returns, P&Ls and bank statements cross-checked for consistency.
- Trend Analysis — Three-year trajectory of revenue, margins and customer concentration.